VP of operations at Thomson Reuters – Findlaw
We can’t prepare people for the jobs of the future with structures of the past.
I work in digital marketing, which is a rapidly evolving business. A few years ago, I realized that we had a huge need for human capital, but that no one was teaching the skills we were looking for. We were hiring people and training them from scratch. I realized this was a ripe opportunity for partnering with a higher education institution. We found a willing partner, the University of Wisconsin-Stout, and worked to create a targeted curriculum. We now have dozens of students enrolled and we are creating a pipeline of skilled workers. My employees also help to write and teach the curriculum, which gives them a lot of job satisfaction.
I was able to do this because my company has created a culture that allows for innovation. Now, more and more folks in our industry have heard about this work and have joined us. When we work together to support a skilled workforce, everyone benefits. We can’t just lament that we don’t have the talent we need. We have to innovate and contribute, whether that’s by working with higher education institutions on training, or going in to high schools and getting kids excited about our work by showing them the pathways to get there. We all need to be part of the solution.